7 Pillars of Psychology
Pillar 1 – Commitment & Consistency:
Charity Staff: “How is your night?”
Chris: “Excellent!”
Charity Staff: “Would you like to favor the poor kids by donating $10?”
–> You have said you had a great night, and this commitment extends to the next action, making the world more excellent.
Pillar 2 – Reciprocity:
Clerk: “Try some nuts to decide if you want to buy it or not.”
Chris: (Ate it.)
Clerk: “Would you like to bring some back?”
–> You have eaten others’ free food, and you tend to buy some back as a return gift.
Pillar 3 to 6 – Social Proof, Authority, Liking, Unity:
Chris: “Most people on Google comments gave 5 stars. I believe this is a good restaurant.”
Boss: “I propose this idea. Any other opinions?”
Chris: “XXMan on YouTube recommends this beverage. Let’s buy it!”
Chris: “Spend more time taking care of our new member.”
Pillar 7 Scarcity:
Real Estate Agent: Another group of customers is urgent to revisit this item. They probably will make a decision soon.
Chris: Maybe we need to make a decision as soon as possible?
Actions I Take?
Two directions:
- How to persuade others to buy what I propose?
- How can I prevent myself from being cheated by the psychological skills?
First, be aware of the first feeling. If it doesn’t feel right, think further or cool down before taking any next action. This is to defend ourselves from falling into the psychological trap. To learn the way to persuade others, well, this is a lesson of art plus science. I would love to practice and reflect on what I’ve learned on social media platforms such as Threads.
